Business Turnover

what is turnover?Business turnover is the process of moving out old businesses and replaced by new businesses. There are many reasons why business owners may choose to move on to new ventures, but the most common reason is that they are simply not making enough money to sustain their current business model.

In some cases, a business owner may feel that their current location is no longer feasible or that they can no longer compete in their industry. Regardless of the reason, when a business decides to turn over, it can have a major impact on the local economy.

While some may view turnover as a negative trend, it can actually be quite positive for the community. New businesses bring new jobs, new ideas, and new opportunities. They can also help to revitalize a community by bringing in fresh investment. In contrast, when old businesses close their doors, it can lead to vacancy, blight, and economic decline.

For this reason, it is important for communities to encourage business turnover by supporting new businesses and helping existing businesses thrive.

What is business turnover?

Business turnover is simply referred to as “income” or “gross revenue,” it is the complete sum of sales made over a given period. Whereas profit measures overall earnings, turnover measures everything that’s actually coming into your business on the top line before expenses have been deducted.

Why is turnover important?

Turnover is a vital metric for any business, as it tells you how much revenue your company is generating. However, it’s important to remember that turnover only tells part of the story. Net profit is a more accurate measure of financial success, as it takes into account not only the cost of goods and services but also other expenses like tax and administration fees.

This is why it’s so important to keep track of both turnover and net profit when measuring your company’s financial health. By doing so, you’ll get a more complete picture of your business’s performance and be better able to make informed decisions about its future.

What is turnover in business?

Turnover is a term used in business to describe the total revenue generated by a company in a given period of time. This includes both the cost of goods and services sold, as well as any associated expenses paid for by the customer, such as shipping. While turnover is often used as a measure of a company’s success, it is important to remember that it does not take into account the profitability of the company.

For example, a company that sells high-end products may have a lower turnover than a company that sells low-end products, but the former may be more profitable. Ultimately, turnover is just one metric that should be considered when evaluating a business.

Are there other types of turnover?

Turnover is a common word used in business to refer to sales. However, it can also be used to refer to the turnover of staff. This type of turnover occurs when employees leave an organization and are replaced by new employees. Turnover can be high in some organizations, particularly those that are experiencing difficulty attracting and retaining talent.

There are a number of reasons why turnover might occur, including poor working conditions, low pay, and lack of opportunity for advancement. When turnover is high, it can have a negative impact on an organization, as it can be costly and disruptive. High turnover can also lead to a decline in morale and a decrease in productivity. As a result, it is important for organizations to find ways to reduce turnover and keep their employees happy and engaged.

How to calculate turnover

Working out your turnover is a pretty simple process. If you have been in the good habit of keeping accurate records (which is wise to do for tax purposes anyway), you will find that this is also a fast process and one that will not cause you much trouble at all. Keep in mind that turnover is measured over a specific period, a tax year, for instance.

Deduct the cost of your sales from your turnover to work out the gross profit.

To work out the net profit, you should take your gross profit and deduct all other expenses – don’t forget your tax liabilities.

Below is an example calculation:

Turnover                                 £50,000

– cost of goods sold                 £20,000

= Gross profit                          £30,000

– operating expenses              £15,000

= Net profit                             £15,000

Turnover vs profit, what is the difference? 

People often confuse the two, though turnover and profit are indeed different from one another in business terms.

Turnover is your net sales figure, which is the total business income during a set period of time.

Profit, however, refers to the earnings of a business after the deductions have been subtracted.

It’s quite significant that there are two distinct ways you can quantify profit. ‘Gross profit’ signifies sales, minus the expense of the work and products you sell – it’s likewise called the ‘sales margin’.

‘Net profit’ is the figure that is left over during a particular period after all costs (such as administration and tax expenses) have been deducted.


what does business turnover mean

Business turnover is a measure of the total revenue generated by a business in a given period of time, typically one year. It is calculated by multiplying the number of sales made by the average sale price. Turnover is usually expressed as a percentage of the business’s total revenue. For example, if a business has a turnover of 20%, that means that it generates 20% of its total revenue from sales. Businesses with high turnover tend to be more profitable than those with low turnover. This is because they are able to generate more revenue from their sales, which gives them more money to reinvest in their business. high turnover can also be an indication of strong customer demand for a business’s products or services. Therefore, businesses should always aim to increase their turnover to maximize their profitability.


Business turnover refers to the total revenue generated by a company during a specific period of time, typically a fiscal year. It is a crucial metric that reflects the financial performance and overall health of a business. A high turnover indicates that the company is generating substantial revenue from its operations, while a low turnover may suggest that the company is struggling to generate sufficient revenue.

Business turnover is influenced by various factors, such as sales volume, pricing strategy, customer demand, market conditions, and operational efficiency. Monitoring and analysing turnover trends can help businesses make informed decisions about pricing, production, marketing, and overall business strategy to drive growth and profitability.

Lee Jones profile picture
Business Finance specialist at Invoice funding

Seasoned professional with a strong passion for the world of business finance. With over twenty years of dedicated experience in the field, my journey into the world of business finance began with a relentless curiosity for understanding the intricate workings of financial systems.

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