Generating leads on LinkedIn – the how to guide

lead generation campaign on linkedinGenerating leads is hugely important for almost every single type of active business today.

Without them, you wouldn’t have that steady source of income every business needs to survive and thrive, and your cashflow would be more or less non-existent. LinkedIn is a great platform from which you can generate leads, but only if you go about things in the right way.

Keep in mind that when you are attempting to generate leads on LinkedIn, you likely will not experience instant results. It can be a lengthy process, though you will often be rewarded for the time and effort you put into it. If you spend roughly 15 minutes on the site a day for a month, you’ll have much more success than sitting there for hours on end over a period of just a couple of days.

We have put together a list of techniques you can use that will improve your lead generating experience through the use of LinkedIn. Perhaps not every single one of our points will turn out to be an important factor for you, but we guarantee that at least a few of the following techniques will apply and become an effective part of your LinkedIn lead generation strategy.

You see, these days LinkedIn isn’t just a social network used to promote digital marketing strategies; it is a professional network service in comparison to other social media platforms. You should take advantage of this because it can lead to fantastic b2c and b2b leads, amongst many other helpful things.

Without further ado, here is our list:

Analyse your LinkedIn business profile page

Your business’ LinkedIn page should be as important to you as any potential clients or customers. When someone comes across your page, they will simply ignore it if it doesn’t look professional and like it is regularly updated.

If you have been grafting in other areas of the platform in order to make potential leads visit your company’s page, don’t then instantly neglect them due to the state of it. At the end of the day, leads will probably be visiting your page to find out more about you and what your business venture stands for; your profile must be regularly updated due to this reason.

Ensure your organisation’s LinkedIn profile backs up the promises you have made in other areas and gives potential clients a reason to go forward and contact you about your services and offerings.

You should make sure your business profile connects to your website, social media channels, such as Twitter, Instagram, and Facebook. You may likewise need to guide potential clients to specific pages on your site to help drive quicker enquiries, or transactions.

Think of your personal profile too

When attempting to become more noticed on LinkedIn, you’ll need to keep your persona profile page regularly updated too. This is because it isn’t just brands that will interest potential leads, they will want to get to know the face behind it all too if that is possible for them.

  • Always aim for 100% completeness and regularly optimise your profile with continuous updates.
  • Whenever you learn a new skill, add it to your personal page. List all your latest professional achievements to for others to see.
  • Introduce your personality. You’ll be viewed as more authentic by others if your profile is a real representation of yourself.

Know who you are targeting 

When it comes to generating leads via LinkedIn, it helps to have some sort of idea of who your ideal client is. If you can put together a list of target clients, you’ll understand who you are trying to connect to, and who your content should be aimed towards. You can send messages to anyone you like on LinkedIn but contacting the right people straight away will speed up the process massively.

Once you have pieced together your list of target leads, you can take a look at their accounts and even follow them so you’re keeping up to date with their movements within the industry. The subjects they are posting about may give you an idea of how or when to approach them, so keep a close eye on the individuals you have on your list.

Post regular content updates

Speaking of the content your leads may be posting to LinkedIn, it is important that you place a heavy focus on your own too. You need to be providing these updates at least a couple of times a week, so people know you’re an active firm.

If you are struggling for ideas on what to post, use the blog from your company website. You can post links to your blog content directly to your LinkedIn page, which is a great way to gain more traction if nothing else. However, the true advantage of this is that you will be providing your followers and connections with something they either relate to, or are interested in

Don’t get too carried away and start posting every single day though, as this can have the opposite effect on your venture. LinkedIn may detect spam through its algorithm if you are constantly posting out links to your website. Keep this in mind when you are updating your page and trying to make new connections.

Consider using LinkedIn Stories

LinkedIn Stories is an element that is moderately new, and works similarly to Stories on Facebook, Snapchat, and Instagram. Basically, you post something that will have disappeared after 24 hours.

The advantage of LinkedIn Stories is that it shows up at the highest point of the feed. Additionally, as it’s moderately new, it tends to stand out to users and catch their attention, as most of us aren’t all that used to seeing it just yet.

Whenever LinkedIn adds a new feature, you should consider being an early adopter of it. It may just work in your favour and gain you some new connections, and ultimately generate some new leads.

Acknowledge the work of your clients and candidates

You could keep an online calendar of events that are relevant to the leads you are hoping to target in the future. This way you can congratulate them for their achievements and celebrate their successes alongside them.

Furthermore, you may simply wish to send them a good luck message before a big event takes place within their respective industry or sector; maybe they have been nominated for an award and you want to let them know your feelings on the upcoming occasion.

This is a useful way to communicate with potential leads outside of directly asking them about anything official regarding your own business venture. Keep relationships high with those you wish to work with in the future and you’ll have a greater chance of doing so.

Keep up the hard work

You gain the greatest lead generation results from LinkedIn when you use it regularly for short periods of time. If you go out and plug away at it day after day, hour after hour, you’ll likely end up feeling nothing but frustrated. Spend roughly half an hour a day on there, but don’t push yourself too hard during quieter periods. If you follow our tips, you will eventually start to generate more leads than ever before on this platform.

Before too long, you should start generating leads via the use of LinkedIn. Keep up the hard work and you are sure to be rewarded for it.

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