How to create a great recruitment strategy

Four Ways To Supercharge Your Recruitment StrategyHave you finalised creating your recruitment strategy for 2022?  Investing in staff is the top priority for SMEs, one study has revealed.

Business owners have admitted that recruitment is their biggest business decision, with more than one in five (23%) employers stating that after launching their business, hiring new staff has been their biggest business decision.

By comparison, staff hiring ranked above choosing suppliers (20%) and investing in technology (19%).

In fact, the research shows SMEs hold staff investment to have such importance, that more than one in five (22%) say that if their revenue were to double, their first investment would be to increase their staff numbers.

However, the study found SMEs believe skills shortages and a lack of recruitment funding are significant challenges to recruiting the talent they need. Here are four ways to supercharge your recruitment strategy.

What is a recruitment strategy?

A recruitment strategy is a plan that explains in a uniformed manner what roles you’ll recruit for and the skills that are needed for this role, when you will recruit, why you are recruiting and how you will find the candidates. You should add this to your overall company objectives.

The strategy you implement must be easy to deploy and carry a clear message to communicate. The tactics can be tweaked by the strategy must be transparent and easy to follow.

Core aspects of a great recruitment strategy

There are a number of core aspects that should be included within your recruitment strategy. We take a look at a number of factors that can assist with helping recruiters implicate the businesses recruitment strategy.

Growth Plans

  • To be able to scale up your workforce, there is a need to hire new team members – this takes time and resources.
  • Measure the areas of your business will benefit most from increased headcount.
  • Include  return on investment or the opportunities lost.

The Business Brand

  • Having a strong business brand will send out a clear message that are attractive to your target audience, this can be done over social media. Well known brands are a good selling point to talented job hunters.
  • The company’s working culture should be open and transparent to ensure you attract candidates that will match your business.

Re-Evaluate Your Hiring Budget

While the amount set aside to fund hiring new staff may be more or less fixed, as a business grows you can benefit from re-evaluating the hiring budget more frequently. This will help keep pace with planned expansion and make sure your expenditures are in the right proportion to support continued growth.

Skills Audit

  • By using the company objectives it will lead to identifying areas of development for the business, the audit will give a clear are of the skills that the business will need to succeed.
  • The recruitment strategy should always include ways to find and bring new skills into the company.
  • Advanced digital and technical skills are often focused on by employers, you should also consider bringing in candidates with different experiences.


  • If there is a directional change within the company, and adaptation is implemented quickly to an unpredictable market than the hiring of permanent staff may not be the right option.
  • Your recruitment strategy should include a provision for temporary staff and contractors to assist with projects that are likely to change at short notice.

When to review your recruitment strategy

When you carry out a review of your company, try to think how you differ from your competitors, this may give you a competitive edge and make your business a more attractive prospect for potential candidates.

By paying close attention to all aspects of the recruitment process, this will allow you to make tweaks throughout the year when necessary. But at all times sticking to the overall objectives of the recruitment strategy.

A review of your companies overall recruitment strategy should take place annually to make sure it ties in with your wider business objectives. Everyone within the business should understand the goals. Explain the journey in a clear and concise way about what you expect to achieve and how you will get there.

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